For this project, I designed the brand packaging for Luna Coffee, a Puerto Rican coffee brand inspired by the story of its founders beloved bull, Luna. To honor Puerto Rico’s rich heritage, I incorporated the coquí frog, a cultural symbol deeply connected to the island’s identity and natural beauty. The design reflects the bold, full-bodied essence of Luna Coffee’s Supremo Roast, which is grown in the highest mountains of Maricao. The branding extends across coffee cups, napkins, an apron, pins, a tote bag, and the coffee bean packaging, creating a cohesive and meaningful visual identity that celebrates tradition, quality, and passion for coffee.
Fall 2024