For this Visual Branding project, we were tasked with creating a visual brand identity for a food/drink truck. I designed Nordic Tap, a Scandinavian folk art-inspired beer truck made for festivals and Renaissance fairs with a strong Viking aesthetic! The brand features reusable mugs and wooden tokens for events, reinforcing a sustainable and immersive experience for customers! To enhance engagement, I also created a location-based working Snapchat filter that lets users wear the Viking hat from the logo, along with a menu, keychain bottle opener, and a mobile app for easy ordering and event info. This project allowed me to blend history, culture, and modern branding into a bold, interactive experience.
Nordic Tap refillable beer mug with wooden refill tokens.
Nordic Tap keychain bottle opener.
Fall 2024